Media Minute: Audiences negotiate meaning

From Media Minute · 2013

Media Minute: Audiences negotiate meaning
2 min3rd4th5th6thMedia Arts
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Summary

Two people can watch the exact same video and take away completely different things -- because each of us brings our own background, experiences, likes, and dislikes to whatever we see. This episode makes the point that a media message isn't really "finished" until an audience experiences it, which makes every viewer an active participant, not just a couch potato. A great closer for the series and a confidence-builder for young viewers.

Viewer safety

All ages

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Teaching resources

Discussion questions

You finish the message

  1. The video says a media message isn't "finished" until someone sees or hears it. What does that mean for you as a viewer?
  2. Why might you and a friend react totally differently to the same show or song?
  3. What parts of who *you* are -- your experiences, your likes -- change how you read a message?

Quick work-a-long

Same clip, two views: Words to know -- *audience, meaning, perspective.* Watch a short clip with a partner, then each write one sentence about what it meant to you -- without peeking. Compare. Where were you different, and why do you think that is?